PBTC NEWSLETTER

April 2019


LETTER FROM THE BOARD

Welcome to Spring!  We’ve endured a wet and cold winter, at least for San Diego, and we’re enjoying some more pleasant weather and warmer nights - the picture above is a recent example.  With the coming of Spring and an end to our first quarter for 2019, I wanted to write and notify the membership of the board’s work to date. With five out of the seven members serving on one of their first two year terms, I’m extremely proud of the amount of work we’ve accomplished and continuity we’ve maintained in the club’s operation.  We set out specific goals at the start of the year and I wanted to take this opportunity to update you on our accomplishments as well as areas we’re looking to improve.

Specifically, we set two main objectives 1) grow membership by 10%, and 2) maintain and improve facilities, all while remaining fiscally responsible.

Membership

We’re mindful of the importance of an active and engaged member base.  However, since 2011, the club has seen little growth in membership. Levels are flat year-over-year and while we have seen new members sign-up for the club in larger numbers, our attrition rates have been higher as well.  


In an effort to grow, the board has continued advertising initiatives started by the previous board, allocating a small portion of our budget to web focused marketing.  Additionally, we’ve expanded our social media presence with the recent launch of our @pb_tennisclub Instagram.  We’re targeting the broader tennis playing community and keeping interested folks informed of club activity with relevant and updated content.  While our efforts are still in their early stages, the Instagram page is less than a month old, we’re seeing quantifiable virtual traffic. However, we haven’t quite found the recipe to translate these efforts to members.  We’re expanding our advertising campaigns beyond Facebook, and I look forward to reporting on the specifics of our progress in the latter half of the year.


While our virtual efforts have not borne the desired outcome (yet!), the traditional method of word of mouth referrals is continuing to offset our member attrition so that we at least maintain parity with previous years.  This month alone we've had three new members join as referrals.


I share this as an acknowledgment that the board can and will do more in our efforts to meet our 10% growth target. However, I also send this to our members as stakeholders in the continued prosperity of the PB Tennis Club.  From our recent survey results, on a scale from 1 to 5, with 5 being very likely, 100% of respondents gave at least a 3 indicating they would recommend the club, 80% gave a 4 or 5! I’d like to leverage this enthusiasm and ask that you continue recommending the club to family, friends, colleagues, and community members.  While we are living in an increasingly digital and virtual world, it’s this community that makes the club a reality. A thriving and growing tennis playing environment helps us in providing for the camaraderie and tennis activities that we all enjoy.


Facilities

Tightly coupled with our membership, our facilities provide our current and prospective members the best possible tennis playing environment.  While we are limited with what we can do with bathrooms (yes, we’ve read all the feedback in the survey - we share the same feelings) I did want to highlight what has been done to date.


Lights

We started the year off with at least one light not working on courts 1, 2, and 3.  Shortly into the year, due to inclement weather, all lights on courts 7 and 8 became inoperative.  We’ve addressed courts 1-3, even replacing all bulbs on court 2 as part of a preventative maintenance plan.  We’ve had city electricians out on three separate occasions for 7 and 8 - and while most of the lighting is back (at least some of the time) - we’re actively engaged in having them come out again to address this.  We’ll keep you updated on our progress.

Windscreen

Shortly after one of the March storms, the court 7 back windscreen was torn from the high winds. At our March board meeting, we approved a new replacement.  Look for this to be completed this month.

Club Grounds

This week we had a minor water leak originating from the water mains crossing the baseball field. City officials were on site within 24 hours of the issue being found and have addressed the source of the leak.  We were lucky to have avoided larger damage - but this issue was brought to our attention in a timely manner and we were able to have this addressed with minimal impact to club operation.


We’re focused on providing a clean, safe tennis playing environment for you to enjoy.  We have further plans for improvement as we prepare for late Spring and Summer - and we look forward to sharing our progress with you in the coming months.


As the weather continues to improve and we move away from our rather rainy season, I hope you’re enjoying what the club has to offer.  And while our survey is now closed - we are always looking for feedback from our members. You can reach us at board@pbtennis.com with any thoughts you have to share.  


Regards,


Mihajlo

PBTC Board President


SURVEY SUMMARY

Thank you to everyone who participated in our survey! We were very pleased to have more than 30% of members participate and are happy to announce our survey winners:

  • Jerry Stranak
  • David Fogel
  • Linda Braun-Leibowitz 
Each will receive a $25 Amazon gift card. With the data we collected, we hope to be able to make more informed decisions about the club and focus on the things that are important to our members. Below are some great ideas/suggestions that we will look into further.

  1. Group clinics

  2. Tennis tips from the pros in the newsletters

  3. All league members receiving the newsletter

  4. Allowing doubles 1.5 hours before being bumped

  5. Club merchandise

  6. Having the ball machine available when the clubhouse isn't open

  7. Putting covers above the benches

  8. Pickleball


FLEX LEAGUE WINNERS

Our first flex league of the season completed on 31-March.  The winners from our winter leagues are:

  • 3.5: Chris Wakefield

  • 4.0: Jacopo Bruni

  • 4.5: Phil Tan


For their achievements, they’ve each won a free half-hour lesson (or half-off an hour) from one of our club pros.  There are three more flex leagues this season - so there are more chances to win.


Interested in joining the flex league?  We’ve had recent feedback asking about coed leagues.  As always, all are welcome to join at any level.  Please write to board@pbtennis.com indicating your interest.  Should a Male/Female only league be desired, we will consider that as well assuming we have sufficient participation rates. 


PB OPEN

Below are some photos from the PB Open! Check them out on our Facebook and Instagram too.

Men's Open Singles winner Emmanuel Mensah along with runner-up Daniel Traxler and Steve:Club members Anne Leistikow and Amy Endres after winning the Women's 4.5 Doubles: Men's Open Doubles champions Ivan Smith and Nik Speshilov:

Club members Phil King and Anne Leistikow playing 4.5 Mixed Doubles:

Club members John Carter and Hillary Park playing 4.5 Mixed Doubles:Steve with the draws:

CALENDAR OF EVENTS

  • 1-Apr Spring Flex League Starts

  • 31-May Powell Blankenship Junior Tournament


MEMBER DISCOUNTS & DEALS


 
AMY'S CLEANERS: 1015 Turquoise Street One free item if you bring in ten or more.

 

GEEKY CLEAN PC: Garnet Avenue, PB. PBTC members get 10% off.


          

WOODSTOCK's PIZZA: Garnet Avenue. PBTC members get 10% off.   


 

OFFSHORE TAVERN & GRILL: Morena Blvd. PBTC members get 10% off all regularly priced items.



BOULEVARD AUTOMOTIVE: Turquoise St Members get 10% off of labor, not combined with other discounts.


EMPEY REALTY: 858-230-8644 PBTC members get $500 off closing.